ADJ appoints GSL Professional as Middle East distributor

ADJ has entered into a new distribution partnership with Dubai-based GSL Professional.

Effective immediately, the company will become ADJ’s exclusive distributor for the UAE, Oman, Qatar, Bahrain, and Kuwait.

ADJ products have been installed in countless venues throughout the GCC over recent years and are stocked by many production companies in the region, and the company is hoping to draw upon GSL Professional’s logistical infrastructure to help facilitate continued growth of ADJ’s market share in the region.

“We are always eager to expand our business and are confident that it will be a game changing decision to take on exclusive ADJ Lighting distribution in our region,” commented Abboud Aljuneidi, GSL Professional’s General Manager. “ADJ is a reputable brand in the professional lighting industry that has been in business for many years and has built a strong reputation for producing high-quality, reliable equipment. ADJ offers a wide range of products that are designed to meet the needs of our valuable clients.

“We expect to see an increase in demand for ADJ products over the coming months and years,” he added. “GSL will collaborate with ADJ to provide training and support to our customers, helping them to understand and use ADJ products effectively. This will help increase customer satisfaction and build long-term relationships. Therefore, we are confident that ADJ will increase its presence and business in the Middle East through partnership with GSL Professional.”

Established in 2003, GSL Professional already holds exclusive distribution agreements with a wide variety of internationally recognised manufacturers, particularly focused on the pro audio segment. Taking on distribution of the ADJ range will round out the company’s portfolio and provide its extensive network of customers access to ADJ’s range of entertainment lighting, LED video, and atmospheric effect solutions. GSL Professional will support ADJ customers through holding stock in its extensive warehouse, providing demonstrations of the latest fixtures in its Dubai showroom, and providing after sales support and training from its dedicated Service Center.

“ADJ is already well-established in the Middle East with business growing year-on-year,” stated Jos Reulen, Export Manager for ADJ Europe. “With this growth set to continue exponentially, now is the right time for us to establish local distribution. GSL Professional is a solid company that is well known and well respected in the region, with a big network of local customers spanning all the markets served by ADJ’s product line. The company has extensive local infrastructure, including a big warehouse facility for holding stock, as well as a great and experienced team. I am confident that partnering with GSL will not only help the growth of ADJ in the Middle East but also allow us to better serve our existing customer base with improved stock availability and quicker order fulfilment, as well as local technical support and after sales service.”