Adamson & Benum Establish Strategic Distribution Structure for Sweden

Adamson Systems Engineering and Benum Sweden have announced a strategic new distribution agreement for the Swedish market, which finds the two companies working in tandem with previous distributor Stonehouse Show Technologies AB to build the premium loudspeaker brand’s sales and profile in Scandinavia’s largest economy.

In the new arrangement, Benum will oversee Swedish distribution while Stonehouse will maintain its strong focus on AV installations as an Adamson integration partner. As well, Stonehouse’s sister production rental company, Soundforce Scandinavian AB, will remain a key Adamson rental account and provide senior consultancy and demo support across the country, especially for larger and higher-profile projects.

“Our partnership with Adamson is built on a shared set of values and has been very successful in Norway,” begins Peter Engström, CEO of Benum Sweden. “We’re looking forward to working with them and their key partners in Sweden, Stonehouse and Soundforce, on a unified wavefront that will ensure shared growth and success in two complementary national markets.”

Benum Sweden’s sister company, Benum Norway, has been a member of the Adamson network since 2015 and has spurred significant growth for the Canadian loudspeaker manufacturer in the Norwegian pro audio market. The company has completed several high-profile permanent installation projects with Adamson throughout Norway and added numerous top-tier rental partners.

Benum Sweden (est. 2006) is an affiliate to Siv. Ing. Benum (est. 1971). Together, they’ve grown into two of the leading suppliers of sound production and music equipment in Scandinavia, boasting an impressive distribution portfolio of strong and competitive brands while also offering system integration services and first-class customer support.

“We are very excited to improve our sales and support capabilities in the Swedish market so significantly with this collaborative arrangement that includes our new exclusive distributor, Benum, as well as Soundforce as an esteemed rental provider and Stonehouse as a key integration partner,” says Jochen Sommer, Director or European Operations for Adamson. “We’ve been very pleased with Benum’s progress in Norway to date and now, working together with a synergistic network of partners, see plenty of potential for growth and new opportunities with Benum Sweden as well.”