Absen has appointed Alex Couzins to the newly created position of head of brand and marketing for Europe in a move that sees the company underline its commitment to the region.
Alex, who joins from systems integrator AVMI, will be part of Absen’s corporate marketing team where he will be responsible for European brand marketing and providing local marketing support for the group’s Value Added Partners, referring to Absen’s ecosystem of highly trusted and experienced distributors and systems integrators.
The role will involve collaborating with peers across the business, including China and the US, to develop and implement the company’s marketing plans and brand strategy at a European level.
On his appointment, Alex commented: “I’m excited to be joining Absen at this exciting time. The company has a fantastic reputation for high-quality, reliable products and has been the top Chinese export brand for LED displays for 10 consecutive years; a testament to the company’s vision, performance and endurance in such a competitive global marketplace. I look forward to being part of this international team and working with our valued customers and partners to drive business growth.”
Ruben Rengel, VP of global business development at Absen, added: “We are delighted to have Alex join our team. He brings with him a wealth of marketing knowledge and channel perspective through his experience at AVMI. His position is very much linked to our commitment to strengthening the cooperation with our partners and he will work closely with them to empower local marketing activities as well as strengthening the Absen brand at a European level.”
Alex will be based in London with frequent travel to Absen’s global headquarters in Shenzhen (China) and European subsidiary and showroom in Rüsselsheim near Frankfurt, as well as meeting with customers and channel partners to capitalise on marketing opportunities.