Milwaukee Bucks Bringing Massive Daktronics LED Video System to New Arena

When the Milwaukee Bucks take to the court in their new arena, they will be welcomed by the largest centerhung in basketball with four same-sized displays manufactured and installed by Daktronics (NASDAQ-DAKT) of Brookings, South Dakota. The main displays hanging above the court will be the focal point of a 52-display super system featuring more than 16 million LEDs being installed inside the new arena in downtown Milwaukee prior to the 2018 season tip-off.

Inside the facility, approximately 9,500 sq ft of displays will inform and entertain audiences. Outside of the venue, two large video displays on the corner of the arena and one on the corner of the parking garage will be installed totaling more than 2,700 sq ft to welcome fans to each event.

“Daktronics is the best in the business at creating that ‘wow’ factor for fans in all corners of the building,” said Bucks President, Peter Feigin. “Our ownership is committed to providing an absolutely world-class experience for every guest, and we’re beyond excited for what this digital system will do for the fan experience in our building and throughout the surrounding development. The creative vision and expertise of Daktronics working together with our partners at Icon Venue Group and our arena design team is going to make this venue the new gold-standard for how technology and design can create an unbelievable experience for event-goers.”

The 24-display centrehung configuration features approximately 4,000 sq ft of video displays, enough to cover more than three-fourths of the basketball court below it. The four main displays each measure approximately 25ft high by 29ft wide and feature 6mm line spacing to provide high-resolution imagery fans throughout the arena. The centrehung also features multiple underbelly displays to appeal to audiences sitting closer to the action.

“We’re proud to partner with the Milwaukee Bucks to bring an integrated LED video system to their new arena,” said Daktronics CEO, Reece Kurtenbach. “As part of a new construction process such as this, we are able to work with all the parties involved with building the arena to ensure the video system fits into the overall design as intended. This new arena will be an exceptional venue for live events and we’re looking forward to seeing the completed project.”

The main displays enhance the fan experience as they are capable of variable content zoning which allows each display to show one large image or to be divided into multiple zones to feature any combination of live video, instant replays, up-to-the-minute statistics, graphics and animations, sponsorship messages, and special announcements.

Mounted to the seating fascia of the arena, a 360-degree ribbon display paired with 14 more ribbon displays will help immerse audiences in the action with graphics and information to supplement the centerhung while also providing the opportunity to highlight sponsors throughout events.

“We’re excited to continue this long-standing partnership with the Milwaukee Bucks since the mid-1990s,” Tony Mulder, Daktronics Regional Manager. “It’s great to be able to once again provide them with cutting-edge technology as they move to a new venue.”

On the outside of the northwest corner of the arena, two displays featuring freeform LED elements will be installed. One will measure approximately 15ft high by 49ft wide and around the corner the other display will measure 15ft high by 35ft wide. Wrapping around the corner of the parking garage, a 39.5ft-high by 37ft-wide curved display will be installed. These displays will welcome fans to the arena with graphics supporting the current event as well as promotion for upcoming events and other special messages.

The installation also features a press backdrop, displays in the entry ways and lobby, and ticket window displays. Daktronics will also be providing scoreboards for the new state-of-the-art Froedtert & the Medical College of Wisconsin Sports Science Center currently under construction adjacent to the new arena.