The new face of TAF – The FACTORY

Did you see the mysterious advertising campaign that was running on social media and industry media websites in January?

It was recently announced that the truss brand behind this campaign – The FACTORY – was Truss Aluminium Factory (TAF), and the mysterious advertising was gearing up for the launch of its new face and redesigned logo.

Click here to check out the logo revamp.

The redesigned TAF logo not only serves as the new face of the brand but also as a symbol of its new, strategic take on truss manufacturing- “The FACTORY”.

Going forward, TAF will have a new focus on the manufacture of its TAF-branded truss, continuous improvement of its customer service, and delivery of its “Truss on Time” promise.

This change also reaffirms TAF’s commitment to earning and maintaining the trust of its customers around the world.