Led by Prakash Moorut, Global Head of Spectrum & Regulatory Affairs at Shure, the team has added two additional experts in Europe. Based in France and London, respectively, they join Shure representatives in the U.S., Germany, China, and Dubai focusing on this important part of audio communications.
Guillaume Mascot joins Shure as Senior Manager, Global Regulatory Policy, in Paris to support its presence in the French and international arenas where issues related to spectrum use, new cybersecurity, and AI regulations are debated.
With nearly 20 years of leadership experience in government and public affairs within Multinational Telecommunications Companies, Mascot will bring his expertise, network, and in-depth knowledge of the European and Asia-Pacific markets to the development of Shure’s institutional strategy.
In the French market, Mascot will be responsible for building sustainable strategic relationships with public decision-makers, regulators, and industry stakeholders. He will also be tasked with increasing Shure’s visibility in preserving cultural frequencies alongside European associations and bodies, as well as expanding the company’s sphere of influence in the Asia-Pacific and various Francophone regions around the world.
Additionally, Martin Brock joins Shure as Senior Manager, Global Regulatory Policy, in London to support spectrum issues in the UK, Europe and India, as well as cybersecurity and AI issues developments in the UK, U.S., and India.
He joins with 20 years’ operational and policy experience at UK regulator Ofcom, where he led the development of spectrum policy for Program Making and Special Events (PMSE) and served for several years as Secretary to FM PT51, the European Conference of Postal and Telecommunications Administrations’ (CEPT) project team for PMSE frequency management.
These additions reflect Shure’s commitment to strengthen its influence among public authorities, institutions, and regulatory bodies, while advocating alongside key players in the ecosystem.
“The spectrum is a resource that is becoming increasingly scarce, while there is a growing need for wireless audio equipment in response to the rise in high-quality content production,” said Moorut.
“If we want actors in the ecosystem to continue having access to this limited resource in ten years, joint efforts are more necessary than ever to enable public authorities to better assess the long-term impact of their decisions. In addition to frequencies, future regulations regarding cybersecurity and AI may affect our products. All these considerations must be initiated well in advance,” he concluded.