Roe Visual Announces New Role for Company Founder

ROE Visual founder Jason Lu has taken up a new position in the Unilumin group, taking on an advisory role as President for ROE Visual and member of the board.

After completing the ROE Visual management team’s transition of responsibilities, Jason Lu is ready to step up to a new role within the wider Unilumin group. As President for ROE Visual and member of the Board of Directors for Unilumin, Jason will keep an active part in rolling out strategic plans and product development.

As Jason Lu states: “It’s with pride and confidence that I can leave the day-to-day business to a solid and experienced team and can focus on matters that are close to my heart, such as product development and strategy. I’m proud of the companies’ achievements over the years of its existence and thankful to have been able to layout the basis for its current success and foundation for a bright future.”

In 2006, and just out of college, Jason Lu started Radiant Opto Electronic Technology in Shenzhen, now named ROE Visual. At that time, Jason did not have a specific vision for the company, but he understood that he needed to offer something different and worked hard on achieving that in these first years.

Sales Director Grace Kuo divides the company history into three phases. “The first four years were about survival but also learning and gathering experience. The second phase was about internalizing what was learned. 2012 would be a year of transformation”. The third phase started when in 2012, ROE Visual introduced the Magic Cube series with a complete touring frame and dolly. The Magic Cube panels were hugely successful and opened the touring market for the company.

This product launch marked the start of ROE Visuals’ continued success. Listening to clients, supporting partners, and seeing opportunities is the foundation for the companies sustainable and steady growth. The companies R&D team has adopted Jason’s passion for pursuing excellent performance and total commitment to solution-based thinking. It has translated into offering committed service and support and the launch of more innovative products.

“Working with our customers and partners over the years, I appreciate their continued trust and loyalty, establishing friendships out of business relations,” Jason continues. “It’s with great assurance and trust in our globally located teams that I retreat from daily business and leave them to conduct business, maintain our clients and partner relationships, and drive the companies’ success forward.”

Chen Zhu, previously COO of ROE Visual China, has now been given the role of CEO, while both Frank Montero and Roelof Bouwman continue to lead the US and EU sales offices.