PROLIGHTS Appoints A+SF as Distributor for Turkey

PROLIGHTS have announced that leading distribution and project engineering company A+SF (ASF SES ISIK VEGOR. SIS. A. S.) has joined the international distribution network.

A+SF – now the largest AVL company in Turkey, was the result of a merger between the two leading AVL companies in Turkey: Asimetrik and SF. With elements of the company dating back to early 80’s, A+SF come with a sterling reputation of being the first company in Turkey to really ‘do’ Pro AVL. A+SF come with their own extensive network of dealers, a vast rental network and a reference portfolio of more than 2000 projects over 19 years, A+SF are at the forefront of project design, integration, distribution and retail sales. By working in all vertical markets and different market segments, A+SF have been highly successful in providing solutions from small scale events through to world-class projects. A+SF have spent years developing solid relationships and a strong reputation throughout Turkey. Their ongoing commitment to providing exceptional service and client value, made them the clear partner for PROLIGHTS in Turkey.

Paolo Albani, International Sales Manager for PROLIGHTS commented: “I have known both Asimetrik and SF for years and have always been impressed by their reputations throughout the market and the calibre of project they would get involved in. Now that they have joined forces, I am sure that they are the perfect partner for PROLIGHTS in Turkey and that they will cover every aspect of the market. We really look forward to working alongside them and growing our presence in the region.”

Vice President of A+SF, Mr. Gorkem Celikbilek added: “We are impressed with the global reach and following that PROLIGHTS has achieved in recent years. At the heart of what they do is customer service – what can be made better for a user. That is really special to us, as a group as we address every segment from distribution to project engineering. We want to ensure that every project has the very best tools and solutions available. We are excited to be named PROLIGHTS distributors and are looking forward to seeing what the future brings for us both”