Cinema Architects power new Experience Centre with Genelec

Cinema Architects has opened a new Experience Centre that acts as a showcase of their established integration skills, as well as a display of their attention to high-quality audio, seen in their installation of a Genelec system in the venue.

Mauricio Tavares, Cinema Architects Sales and Marketing Director, stated: “This sets a new benchmark for Home Cinema and Home Automation showrooms, showing prospective clients the functionality of home automation and offering the opportunity to listen to world-class home cinemas powered by Genelec.”

Cinema Architects were categoric in their choice of audio system; Tavares commented: “Acoustically, we knew it had to be Genelec! Our successes with Genelec over the last ten years, including winning World’s Best Home Cinema in 2021, have given us great confidence in the brand. We appreciate their active design which simplifies installation, their elegant aesthetic and of course their superlative, transparent sound quality.”

Inside the larger of the two cinema rooms within the Experience Centre, Cinema Architects opted for a 7.2.4 immersive Dolby Atmos loudspeaker system, with three slimline 1238DF three-way smart active studio loudspeakers acting as the main LCR, concealed behind the 4m micro-perforated screen.

These are supplemented by four AIW25 in-wall models in the surround positions, with four AIC25 in-ceiling models handling the height channels. A pair of 7370 12-inch smart active subwoofers placed beneath the screen complete the system. A DreamVision 8k laser projector was chosen to handle video, paired with a NAD 778 AV receiver for the Dolby processing.

The smaller cinema room is dedicated to movie buffs who enjoy superior image quality complemented by even better audio performance. As a dedicated demo room, Cinema Architects chose to show off the Genelec speakers rather than hiding them.

Where this room differs from a traditional home cinema is in the choice of screen. “Instead of a traditional projector, we chose the Samsung 110-inch Micro LED screen – arguably the best picture quality available today,” described Tavares. Consequently, as loudspeakers cannot be hidden behind the screen, Cinema Architects installed a TV cabinet below the screen to house the LCR loudspeakers.

“The audio had to match the picture quality. We specifically did not want substantial obtrusive speakers. Instead, we were looking for very detailed audio with quality taking precedence over SPL. Consequently, for LCR, we opted for the 8331 three-way coaxial models from the renowned ‘The Ones’ series,” revealed Tavares.

He continued: “Low end comes from a single 7360 subwoofer; with a room this size, we know a single 7360 suffices without compromise. For rear and surround speakers, we opted for a pair of each of the compact 8320 smart active loudspeakers for a 7.1 configuration.”

“This smart active setup enabled us to use GLM software to calibrate the entire system to the room and achieve the best possible performance. The results are incredible, and the audio performance is astounding – filling the room with detailed clean vocals and music tonality that must be heard to be believed,” Tavares concluded.