Brompton Technology, announced the promotion of long-serving team member, Adam Callaway, to the role of Global Lead, Virtual Production & Broadcast. In his new capacity, Callaway, formerly Technical Solutions Manager, will spearhead Brompton’s initiatives in the dynamic Virtual Production and Broadcast markets, helping to identify opportunities for the rest of the team, and delivering even better support in these rapidly evolving domains.
Callaway remarked: “As we continue to provide new and innovative solutions and platforms to both the Virtual Production and Broadcast markets, we are focused on placing the right people in the right places. By doing this, we are continuing to build a team that will drive the company’s surging growth and sustained momentum.”
Callaway, an advocate for technological evolution, expresses his excitement for developments in virtual production, foreseeing an exciting trajectory of innovation in LED usage, particularly in the application of RGBW technology for object-based lighting.
Callaway also highlights a significant shift in the lifespan of LED screens, emphasising that while in the past they may have lasted for three or four years, contemporary screens can last close to a decade.
“This underscores the need for a control system with enduring support and software updates to prevent rendering investments obsolete. Particularly in the fast-paced realm of live broadcasts, having 24/7 support from industry-savvy experts who know exactly what you’re talking about is a game-changer,” he noted.
The pivotal role of image quality, on-camera performance, and the paramount importance of reliability and longevity in LED technology means that Brompton products not only feature backward compatibility, alleviating concerns about compatibility with existing LED panels, but also ensure adaptability to future LED technologies.
“Alongside the unveiling of the Tessera G1, a powerful receiver card, we have ambitious plans that will see us bringing other ground-breaking developments to the market, which will have a direct impact on both virtual production and broadcast realms,” Callaway revealed.
Callaway was also positive about the prospects of Brompton’s new TrueLight: “TrueLight offers advantages not only for in-camera effects but also for preserving realistic visuals, such as accurate colour renditioning on the skin to prevent unnatural tones. Considering the limited time available for post-production work on many shows, the use of the right tools and LED processing is crucial in portraying visuals that truly resonate with the audience.”
Richard Mead, Brompton’s CEO, presented positivity regarding the promotion, stating: “Adam has been a part of the business for 8.5 years, initially joining our technical support team. Rising through the ranks to become Brompton’s number one troubleshooter, Adam became a critical link with pioneers in the virtual production world.”
“His transition to the newly created position of Global Lead, Virtual Production & Broadcast is a natural progression for Adam and for the business. With a history of fostering numerous successful relationships, he will be our primary link to Brompton’s diverse customer base in the film and television industry. We’re thrilled about Adam’s new role and all the possibilities it brings,” Mead concluded.
