Audinate Group Limited announced a refreshed brand identity for both Audinate and Dante, including a new logo, tagline, colour palette and narratives that capture the essence of Audinate and the Dante platform.
The Dante AV-over-IP platform enables communication, experiences, inspiration and collaboration to be shared between people and spaces using one connection.
This spirit is captured in the new Dante tagline, “One Connection. Endless Possibilities.”
“Long the de facto standard in networked audio with more than 550 manufacturers producing over 3,800 products, adding video, control and management has transformed Dante into a complete AV-over-IP platform,” said Joshua Rush, Chief Marketing Officer at Audinate. “This new positioning crystallises what Dante offers the Pro AV industry.”
As the parent company of Dante, Audinate has been focused on pioneering the future of AV.
The new brand platform preserved the company’s respected engineering legacy while creating a more human and approachable brand.
New websites will be launched for both Audinate and Dante in early 2024.