Andrew Pernetti strengthens LAVOCE’s North American sales team

Lavoce Italiana, the transducer company with a 35-year heritage designing and manufacturing HF/LF loudspeaker transducers, has appointed Andrew Pernetti to the new position of Distribution Sales Manager for North America.

Pernetti will focus on developing the company’s North American Distribution strategy, to drive sales of LAVOCE products through from its group’s newly established US division, Elettromedia Corporation, based in Old Hickory, TN (Nashville).

This will involve growing the company’s network of authorised distributors and dealer partners in the region and developing relationships with local manufacturers and integrators, who will be eager to know that LAVOCE products are now available to be purchased directly from their Nashville sales and warehouse operation.

With a strong background in the North America professional audio market, Pernetti’s career includes sales and marketing development for prestigious companies like Audio-Technica and Powersoft.

As such, bringing a wealth of experience in how to do business and setting up long-term partnerships with key retailers, integrators, and specialist transducer resellers throughout USA and Canada.

“We are really pleased to welcome Andrew to the growing international sales team at LAVOCE and at such a pivotal stage of our investment in the North American market,” said Kevin Shove, International Sales Director.

“Andrew has a valuable Distribution skill set and knowledge base which will perfectly complement Tom James’s (Business Development Manager for Americas) successful activities with our key OEM partners.

“This will catapult our plans to open more of the market and make our pro audio transducers and bass guitar speakers available to a much wider and varied audience of customers.”

Pernetti added: “I am excited to join LAVOCE at the outset of its new sales operation in Nashville and for the opportunity to shape the sales and marketing strategy for NA distribution.

“It became clear very quickly that its success in supplying leading Pro Audio and MI manufacturers has elevated LAVOCE as a revered speaker component brand and has created some excellent opportunities to grow business with even more dealers and local manufacturers.”