With the goal of improving customer service, product availability and delivery efficiency, ADJ has formed a new exclusive distribution partnership with Prolight Concepts (UK) Ltd.
Supplying the industry for nearly 30 years and with a solid reputation, large UK-based warehouse, and experienced sales and customer support, Prolight is ideally placed to facilitate smooth distribution of ADJ products across the UK, including Northern Ireland.
Effective from Sunday, September 7th, the company will offer the full ADJ catalogue of entertainment lighting, LED video panels, and atmospheric effects, providing after-sales support and service information. This will include the distribution of sister brands Eliminator Lighting and AVANTE Audio.
Established in 1996, Prolight Concepts UK Ltd is a leading UK distributor of entertainment technology. Last year, the company moved to a new 67,000 sq. ft. facility known as Edison Point, which provided a 50% increase to its warehousing capacity.
The building houses a modern open-plan office for day-to-day operations and a dedicated service department staffed with experienced technicians, as well as a state-of-the-art warehousing and distribution hub.
Located on a secure 10-acre, self-contained site, it has excellent transport links to the UK motorway network via the M65. This means ADJ customers can be assured of fast delivery, with most in-stock orders dispatched same day for next-day delivery.
“We are delighted to be appointed as the exclusive distributor for this exceptional brand across the UK,” said Bradley Jeffrey, Group Operations Director at Prolight.
“The extensive ADJ product portfolio is a perfect complement to our existing range, and we are committed to supporting it with a significant stock investment over the coming weeks. This will ensure our customers continue to benefit from the fast dispatch and overnight delivery that Prolight is renowned for. In addition, we will handle all warranty and non-warranty service requests, guaranteeing that existing ADJ customers receive the highest level of care and service.”
“The UK is an important market for ADJ and we want to provide the best possible service and support to our customers,” explained Sebastian Mobers, Sales Director for ADJ Supply Europe.
“We are confident that Prolight Concepts UK Ltd is the right partner to ensure significant stock holding, fast delivery, excellent sales support and after-sales service. The company has a well-established team and a solid reputation based on years of experience serving the UK entertainment technology industry, which makes them ideally placed to support our existing customer base as well as grow ADJ’s presence in the region.”
ADJ will be exhibiting at the PLASA trade show in London, England, from Sunday, September 7 to Tuesday, September 9. Representatives from Prolight will be on hand at the ADJ booth – G7 – alongside members of the ADJ team.
