Lawo Joins US University Team in New Broadcast Initiative

Dramatic changes in sports production mean that sending an OB mobile to sports venues and broadcasting on local cable TV no longer provides an adequate education for aspiring broadcasters. With a history of producing both great student athletes and media professionals, Syracuse University’s Athletics department and its Newhouse School have expanded their facilities to prepare students for today’s real-world of broadcasting. Key to the technical support for the new venture is an expansion of the existing Newhouse School infrastructure – increasing its use of audio and video equipment from German innovator, Lawo.

Previously, the school had sent a TV truck out for its students to create content. “We no longer have to take the control room to the venue, and can now connect multiple venues to a central control room,” explained Neal Coffey, Manager of Operations and Engineering at Syracuse University’s Dick Clark Studios.

“The goal of the Atlantic Coast Conference Network (ACC) initiative is to connect five Olympic sport venues via fibre-optic lines to the Newhouse School and Carrier Dome. These venues include soccer, field hockey, volleyball, ice hockey, and softball,” Neal continued. “This will allow production control rooms in the Newhouse School to send and receive signals to produce a complete event. This will include multiple cameras switched with replay, graphics, and commentary.”

The SU ACC Network initiative will provide Newhouse students with practical sports production experience while creating Olympic sports content for the ACC Network. This is an extension of the conference’s existing rights agreement with ESPN, the ACC’s exclusive worldwide rights holder. Set to run until 2039, the partnership gives ACC fans unprecedented access to live events via a comprehensive, multi-platform network, while also bringing new academic opportunities to Syracuse students seeking a career in media.

The Newhouse School completed an $18 million renovation in 2014 launching the Dick Clark Studios and Alan Gerry Center for Media Innovation. The ACC Network initiative added broadcast infrastructure to support the learning opportunities for students in sports production and sports journalism: “The goal is to produce approximately 70 games this current academic year,’ Neal elaborated. “To date (end of October 2017), we have produced 24 games that include men’s and women’s soccer, field hockey, and volleyball. This is a great real-world laboratory for our faculty members to teach in.”

In all, 278 strands of single-mode fibre directly connect the Olympic venues to Newhouse’s three control rooms, with another 278 strands connecting them to the Carrier Dome. This will extend production capabilities for Men’s and Women’s Basketball and Lacrosse.

With the existing audio infrastructure at the Newhouse School using a Lawo mc²56 mixing console and Nova73 router, the integration at the sports venues has added two Lawo V_remote 4 units (announcer replay and official replay), a Lawo LCU Commentary Unit, and Lawo A_line and A_mic8 for EFX mics. Additions to the Control Room setup include two V_remote4 Units (announcer replay and for official replay) and two V_pro8 units (for DreamCatcher Replay embedder/deembedder).

The infrastructure gives students real-world experience in producing sporting events with modern technical equipment: “Before, an analog OB truck needed to be driven around to the venues and set up,” Neal emphasised. “Now our students are just bringing cameras and I/O units to the field of play, connecting to the fibre links and starting remote production.”

“Students gain experience with professional equipment and are familiar with it after leaving university, giving them more chances for starting off their business career,” he stated. “There is also a marketing aspect, as this supports the branding of Syracuse University as an educational institution.”

“This is just the beginning of this exciting initiative,” concluded Neal. “We expect the
technology to grow and evolve as our sports production needs expand. It is a unique
collaboration that will serve both current and future athletes and media professionals at Syracuse University.”

About Lawo

Lawo designs and manufactures pioneering network, control, audio and video technology for broadcast and post production, as well as live performance and theatrical applications. Products include control and monitoring systems, digital audio mixing consoles, routers, video processing tools as well as solutions for IP-based A/V infrastructures and routing systems. All products are developed in Germany and manufactured according to highest quality standards at the company’s headquarters in the Rhine valley town of Rastatt, Germany.

For additional information, please visit the company online at www.lawo.com.